• Be realistic with your goals
• Break your ambitions down into bite sized, short term achievable segments.
• Carry out regular reviews of your short and medium term targets
• Have a contingency plan for challenging scenarios and don’t be afraid to take advantage of new opportunities.
Have clear ambitions
You need to know exactly where you want to end up in the long term. Figure out what you want, and when to want it by and work your way back to determine what you need to achieve on a daily basis in order to reach that goal. Review what you have done so far, and consider what you could do better and what is going well. For example, if you goal is to have a £5 million turnover with in 10 years, calculate how many conversions, you need and the number of doors you need to knock on every day.
Be realistic
Set goals which you know you can hit to start with. Review how you managed to hit those goals and then consider a strategy for hitting bigger goals. Like the next level in a computer game. Be flexible enough financially to take advantage of new opportunities, such as product or service diversification.
Also, consider seasonal factors. You won’t get a regular continuous stream all year round so conider when you will get the peaks and dips in the year and what you can do to maximise on the ups, and power through the dips.

